Discount codes and online coupons are used by a wide range of businesses, as a way to stimulate growth, track advertising, and promote special deals. Staples are one business who periodically release coupons to their customers, through email marketing, voucher websites, and traditional advertising campaigns. Staples are a large office supply chain store based in the United States, with a revenue of over $27 billion USD.
In order to stimulate growth and attract new customers, Staples sometimes release virtual vouchers for people who wish to shop online. This allows customers to input special codes during the checkout process, in order to obtain discounts on products and shipping. Staples Coupons form an important part of their promotional campaigns, along with traditional print advertising, direct mail, and search engine marketing.
Staples Inc are a huge business, with over 2000 stores around the world in 26 different countries and a massive online presence. Some of the countries where Staples stores can be found include Austria, Brazil, China, France, Germany, India, Italy, Norway, Portugal, United Kingdom, and the United States. However, the business also operates under the name Officenet-Staples in Argentina, and under the name Staples Office Centre in Belgium and the Netherlands. While the main products sold by Staples are office supplies and technology, they have expanded their range to also include office furniture and electronics. Staples have long been known for their extensive television and print campaigns, and have lately started using the Internet as a way to promote their website and retail stores.
Throughout their history of Staples, they have used the slogan “Yeah, we’ve got that”, to advertise the fact that they have such a large range. This was replaced with “That was easy” in 2003, which was followed with a TV campaign featuring the “Easy Button”. It was not until 2008 that Staples started using social media to advertise their products and brand, through Twitter, YouTube, Facebook, and other social media outlets. Discount codes and online coupons were part of this ongoing campaign, allowing the company to track their campaigns and promote their products to a growing number of Internet shoppers around the world.